diff --git a/backend/data/follows.py b/backend/data/follows.py
index a4b6314e..15e62c42 100644
--- a/backend/data/follows.py
+++ b/backend/data/follows.py
@@ -41,3 +41,13 @@ def get_inverse_followed_usernames(followee: User) -> List[str]:
         )
         rows = cur.fetchall()
         return [row[0] for row in rows]
+
+def unfollow(follower: User, followee: User):
+    with db_cursor() as cur:
+        cur.execute(
+            "DELETE FROM follows WHERE follower = %(follower_id)s AND followee = %(followee_id)s",
+            dict(
+                follower_id=follower.id,
+                followee_id=followee.id,
+            ),
+        )
\ No newline at end of file
diff --git a/backend/endpoints.py b/backend/endpoints.py
index 0e177a07..bd9d39df 100644
--- a/backend/endpoints.py
+++ b/backend/endpoints.py
@@ -1,6 +1,6 @@
 from typing import Dict, Union
 from data import blooms
-from data.follows import follow, get_followed_usernames, get_inverse_followed_usernames
+from data.follows import follow, unfollow, get_followed_usernames, get_inverse_followed_usernames
 from data.users import (
     UserRegistrationError,
     get_suggested_follows,
@@ -245,3 +245,21 @@ def verify_request_fields(names_to_types: Dict[str, type]) -> Union[Response, No
                 )
             )
     return None
+
+@jwt_required()
+def do_unfollow(profile_username):
+    current_user = get_current_user()
+
+    follow_user = get_user(profile_username)
+    if follow_user is None:
+        return make_response(
+            (f"Cannot unfollow {profile_username} - user does not exist", 404)
+        )
+
+    unfollow(current_user, follow_user)
+
+    return jsonify(
+        {
+            "success": True,
+        }
+    )
\ No newline at end of file
diff --git a/backend/main.py b/backend/main.py
index 7ba155fa..cdfefd09 100644
--- a/backend/main.py
+++ b/backend/main.py
@@ -4,6 +4,7 @@
 from data.users import lookup_user
 from endpoints import (
     do_follow,
+    do_unfollow,
     get_bloom,
     hashtag,
     home_timeline,
@@ -60,6 +61,11 @@ def main():
     app.add_url_rule("/bloom/<id_str>", methods=["GET"], view_func=get_bloom)
     app.add_url_rule("/blooms/<profile_username>", view_func=user_blooms)
     app.add_url_rule("/hashtag/<hashtag>", view_func=hashtag)
+    app.add_url_rule(
+    "/unfollow/<profile_username>",
+    methods=["POST"],
+    view_func=do_unfollow,
+)
 
     app.run(host="0.0.0.0", port="3000", debug=True)
 
diff --git a/front-end/components/profile.mjs b/front-end/components/profile.mjs
index ec4f2009..ca27f9d2 100644
--- a/front-end/components/profile.mjs
+++ b/front-end/components/profile.mjs
@@ -27,7 +27,10 @@ function createProfile(template, {profileData, whoToFollow, isLoggedIn}) {
   followerCountEl.textContent = profileData.followers?.length || 0;
   followingCountEl.textContent = profileData.follows?.length || 0;
   followButtonEl.setAttribute("data-username", profileData.username || "");
-  followButtonEl.hidden = profileData.is_self || profileData.is_following;
+  followButtonEl.hidden = profileData.is_self;
+  followButtonEl.textContent = profileData.is_following
+  ? "Unfollow"
+  : "Follow";
   followButtonEl.addEventListener("click", handleFollow);
   if (!isLoggedIn) {
     followButtonEl.style.display = "none";
@@ -62,7 +65,12 @@ async function handleFollow(event) {
   const username = button.getAttribute("data-username");
   if (!username) return;
 
-  await apiService.followUser(username);
+  if (button.textContent === "Unfollow") {
+    await apiService.unfollowUser(username);
+  } else {
+    await apiService.followUser(username);
+  }
+
   await apiService.getWhoToFollow();
 }