From dabdccc89b764a5325f5c0b0e84cbf8ab806be66 Mon Sep 17 00:00:00 2001 From: Matthieu Zhang Date: Fri, 14 Aug 2026 14:26:23 +0200 Subject: [PATCH 1/6] Update funnel conversion calculation --- hugo/content/en/product_analytics/charts/funnel_analysis.md | 4 ++-- 1 file changed, 2 insertions(+), 2 deletions(-) diff --git a/hugo/content/en/product_analytics/charts/funnel_analysis.md b/hugo/content/en/product_analytics/charts/funnel_analysis.md index 0046e7d765e..3b77530d40c 100644 --- a/hugo/content/en/product_analytics/charts/funnel_analysis.md +++ b/hugo/content/en/product_analytics/charts/funnel_analysis.md @@ -95,11 +95,11 @@ For any conversion analysis view, you can choose to view conversions by count or ### How Datadog computes conversion metrics Consider a funnel with events `A → B → C` and event steps `A, A, A, B, C, C`. -In this case, Datadog counts one conversion. This is because the conversion calculation matches only the first occurrence of event **A** and the first occurrence of event **C** in the sequence. +In this case, Datadog counts one conversion. Each occurrence of **A** is an entry that starts an independent attempt. Because all three attempts complete on the same **C** event, Datadog counts only the attempt with the earliest entry. To further illustrate, if the user performs the event sequence `A, A, A, B, C, C, A, B, C`, Datadog counts two conversions. The first conversion completes with the sequence `A, A, A, B, C, C`, and the second conversion completes with the following sequence of `A, B, C`. -
Any action or view that happens between two steps in a funnel does not impact the step-by-step or overall conversion rate. As long as step A and C happen in the right order in a given session at least once, it counts as a single converted session.
+
Any action or view that does not match a funnel step does not impact the step-by-step or overall conversion rate. If all funnel steps occur in the right order within the conversion window, Datadog counts the session as a single converted session.
Datadog calculates the average time between steps by averaging the total duration between the first and last step of each conversion over the total number of steps. From c2084f56f5427607bf9a629f14a260116a270675 Mon Sep 17 00:00:00 2001 From: Matthieu Zhang Date: Fri, 14 Aug 2026 17:34:59 +0200 Subject: [PATCH 2/6] Highlight funnel conversion events --- hugo/content/en/product_analytics/charts/funnel_analysis.md | 4 ++-- 1 file changed, 2 insertions(+), 2 deletions(-) diff --git a/hugo/content/en/product_analytics/charts/funnel_analysis.md b/hugo/content/en/product_analytics/charts/funnel_analysis.md index 3b77530d40c..c3522625f7b 100644 --- a/hugo/content/en/product_analytics/charts/funnel_analysis.md +++ b/hugo/content/en/product_analytics/charts/funnel_analysis.md @@ -93,11 +93,11 @@ For any conversion analysis view, you can choose to view conversions by count or ## Conversion computing metrics ### How Datadog computes conversion metrics -Consider a funnel with events `A → B → C` and event steps `A, A, A, B, C, C`. +Consider a funnel with events `A → B → C` and event steps **`A`**, `A`, `A`, **`B`**, **`C`**, `C`. In this case, Datadog counts one conversion. Each occurrence of **A** is an entry that starts an independent attempt. Because all three attempts complete on the same **C** event, Datadog counts only the attempt with the earliest entry. -To further illustrate, if the user performs the event sequence `A, A, A, B, C, C, A, B, C`, Datadog counts two conversions. The first conversion completes with the sequence `A, A, A, B, C, C`, and the second conversion completes with the following sequence of `A, B, C`. +To further illustrate, if the user performs the event sequence **`A`**, `A`, `A`, **`B`**, **`C`**, `C`, **`A`**, **`B`**, **`C`**, Datadog counts two conversions. The first conversion completes with the sequence **`A`**, `A`, `A`, **`B`**, **`C`**, `C`, and the second conversion completes with the following sequence of **`A`**, **`B`**, **`C`**.
Any action or view that does not match a funnel step does not impact the step-by-step or overall conversion rate. If all funnel steps occur in the right order within the conversion window, Datadog counts the session as a single converted session.
From 6b7fe7c9d273ecd90295e118d04473afd68f5ca9 Mon Sep 17 00:00:00 2001 From: Matthieu Zhang Date: Mon, 17 Aug 2026 13:11:54 +0200 Subject: [PATCH 3/6] Fix funnel sequence formatting --- hugo/content/en/product_analytics/charts/funnel_analysis.md | 4 ++-- 1 file changed, 2 insertions(+), 2 deletions(-) diff --git a/hugo/content/en/product_analytics/charts/funnel_analysis.md b/hugo/content/en/product_analytics/charts/funnel_analysis.md index c3522625f7b..74d4d0fe09e 100644 --- a/hugo/content/en/product_analytics/charts/funnel_analysis.md +++ b/hugo/content/en/product_analytics/charts/funnel_analysis.md @@ -93,11 +93,11 @@ For any conversion analysis view, you can choose to view conversions by count or ## Conversion computing metrics ### How Datadog computes conversion metrics -Consider a funnel with events `A → B → C` and event steps **`A`**, `A`, `A`, **`B`**, **`C`**, `C`. +Consider a funnel with events `A → B → C` and event steps A, A, A, B, C, C. In this case, Datadog counts one conversion. Each occurrence of **A** is an entry that starts an independent attempt. Because all three attempts complete on the same **C** event, Datadog counts only the attempt with the earliest entry. -To further illustrate, if the user performs the event sequence **`A`**, `A`, `A`, **`B`**, **`C`**, `C`, **`A`**, **`B`**, **`C`**, Datadog counts two conversions. The first conversion completes with the sequence **`A`**, `A`, `A`, **`B`**, **`C`**, `C`, and the second conversion completes with the following sequence of **`A`**, **`B`**, **`C`**. +To further illustrate, if the user performs the event sequence A, A, A, B, C, C, A, B, C, Datadog counts two conversions. The first conversion completes with the sequence A, A, A, B, C, C, and the second conversion completes with the following sequence of A, B, C.
Any action or view that does not match a funnel step does not impact the step-by-step or overall conversion rate. If all funnel steps occur in the right order within the conversion window, Datadog counts the session as a single converted session.
From 55f3a960228a4f7d4aeba958f07f7ee741c014b4 Mon Sep 17 00:00:00 2001 From: Matthieu Zhang Date: Mon, 17 Aug 2026 14:26:52 +0200 Subject: [PATCH 4/6] Increase funnel conversion emphasis --- hugo/content/en/product_analytics/charts/funnel_analysis.md | 4 ++-- 1 file changed, 2 insertions(+), 2 deletions(-) diff --git a/hugo/content/en/product_analytics/charts/funnel_analysis.md b/hugo/content/en/product_analytics/charts/funnel_analysis.md index 74d4d0fe09e..b3074154c57 100644 --- a/hugo/content/en/product_analytics/charts/funnel_analysis.md +++ b/hugo/content/en/product_analytics/charts/funnel_analysis.md @@ -93,11 +93,11 @@ For any conversion analysis view, you can choose to view conversions by count or ## Conversion computing metrics ### How Datadog computes conversion metrics -Consider a funnel with events `A → B → C` and event steps A, A, A, B, C, C. +Consider a funnel with events `A → B → C` and event steps A, A, A, B, C, C. In this case, Datadog counts one conversion. Each occurrence of **A** is an entry that starts an independent attempt. Because all three attempts complete on the same **C** event, Datadog counts only the attempt with the earliest entry. -To further illustrate, if the user performs the event sequence A, A, A, B, C, C, A, B, C, Datadog counts two conversions. The first conversion completes with the sequence A, A, A, B, C, C, and the second conversion completes with the following sequence of A, B, C. +To further illustrate, if the user performs the event sequence A, A, A, B, C, C, A, B, C, Datadog counts two conversions. The first conversion completes with the sequence A, A, A, B, C, C, and the second conversion completes with the following sequence of A, B, C.
Any action or view that does not match a funnel step does not impact the step-by-step or overall conversion rate. If all funnel steps occur in the right order within the conversion window, Datadog counts the session as a single converted session.
From 779f681808c68b69f1d7201dab2187765e3578a6 Mon Sep 17 00:00:00 2001 From: Matthieu Zhang Date: Mon, 17 Aug 2026 15:22:50 +0200 Subject: [PATCH 5/6] Correct funnel conversion sequence --- hugo/content/en/product_analytics/charts/funnel_analysis.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/hugo/content/en/product_analytics/charts/funnel_analysis.md b/hugo/content/en/product_analytics/charts/funnel_analysis.md index b3074154c57..4c9dbe73342 100644 --- a/hugo/content/en/product_analytics/charts/funnel_analysis.md +++ b/hugo/content/en/product_analytics/charts/funnel_analysis.md @@ -97,7 +97,7 @@ Consider a funnel with events `A → B → C` and event steps A, A, A, B, C, C, A, B, C, Datadog counts two conversions. The first conversion completes with the sequence A, A, A, B, C, C, and the second conversion completes with the following sequence of A, B, C. +To further illustrate, if the user performs the event sequence A, A, A, B, C, C, A, B, C, Datadog counts two conversions. The first conversion completes with the sequence A, A, A, B, C, and the second conversion completes with the following sequence of A, B, C.
Any action or view that does not match a funnel step does not impact the step-by-step or overall conversion rate. If all funnel steps occur in the right order within the conversion window, Datadog counts the session as a single converted session.
From d8fae89980f2bf46115cfe4c2521eddf1565c8f4 Mon Sep 17 00:00:00 2001 From: Matthieu Zhang <96082936+zhangmatthieu@users.noreply.github.com> Date: Mon, 17 Aug 2026 18:21:54 +0200 Subject: [PATCH 6/6] Update hugo/content/en/product_analytics/charts/funnel_analysis.md Co-authored-by: github-actions[bot] <41898282+github-actions[bot]@users.noreply.github.com> --- hugo/content/en/product_analytics/charts/funnel_analysis.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/hugo/content/en/product_analytics/charts/funnel_analysis.md b/hugo/content/en/product_analytics/charts/funnel_analysis.md index 4c9dbe73342..d51c97d8da4 100644 --- a/hugo/content/en/product_analytics/charts/funnel_analysis.md +++ b/hugo/content/en/product_analytics/charts/funnel_analysis.md @@ -95,7 +95,7 @@ For any conversion analysis view, you can choose to view conversions by count or ### How Datadog computes conversion metrics Consider a funnel with events `A → B → C` and event steps A, A, A, B, C, C. -In this case, Datadog counts one conversion. Each occurrence of **A** is an entry that starts an independent attempt. Because all three attempts complete on the same **C** event, Datadog counts only the attempt with the earliest entry. +In this case, Datadog counts one conversion. Each **A** starts an independent attempt. Because all three attempts complete on the same **C** event, Datadog counts only the earliest attempt. To further illustrate, if the user performs the event sequence A, A, A, B, C, C, A, B, C, Datadog counts two conversions. The first conversion completes with the sequence A, A, A, B, C, and the second conversion completes with the following sequence of A, B, C.