diff --git a/hack/cloudbuild-staging.yaml b/hack/cloudbuild-staging.yaml
index 38e9c60..adb9a2e 100644
--- a/hack/cloudbuild-staging.yaml
+++ b/hack/cloudbuild-staging.yaml
@@ -78,4 +78,4 @@ steps:
       done
 
 # amd64 + arm64 builds typically take about 15 minutes
-timeout: 1800s
+timeout: 3600s