[docs] Clean up and simplify the What are 'InnerSource Patterns' section (#305)

Author: spier

README.md

@@ -88,12 +88,15 @@ The below lists all known patterns. They are grouped into three [maturity levels
 
 ## What are InnerSource Patterns?
 
-Patterns are a way of describing a repeatable, proven solution to a problem with a context. They follow a simple form that helps people wanting to implement the solution to understand the constraints on the problem, the forces that must be balanced and the resulting context (the situation you are left with after the solution is applied). In inner sourcing, patterns can provide a way for the InnerSource Commons participants to concisely share information with each other, improving the practice of inner sourcing. Each of the patterns are divided into Title, Problem Statement, Context, Forces, and Solutions as their main sections.
+Patterns are a way of describing a repeatable, proven solution to a problem within a context. Patterns follow a simple form that assists you during the implementation of a solution to understand the constraints of the problem, understand the forces you need to balance, and the resulting context - the situation created by applying the solution.
 
-* [`What are patterns?` Youtube videos](http://bit.ly/innersource_patterns_videos) - Watch a set of 2-5 min youtube videos explaining InnerSource Patterns
-* [Pattern Discussion Webinar](https://youtu.be/i-0IVhfRVFU) - We held a webinar 2017-03-16 to live-discuss a donut pattern (go to 24:30 for the discussion). This is an illustration of the review process we follow. Also see the [June 1, 2017 O'Reilly Webinar on InnerSource Patterns](http://www.oreilly.com/pub/e/3884).
-* [Pattern Template File](meta/pattern-template.md) - View a skeleton inner source pattern to get an idea on what goes into a new pattern!
-* [Introduction to InnerSource Patterns (2016 Fall Summit presentation)](https://drive.google.com/open?id=0B7_9iQb93uBQbnlkdHNuUGhpTXc) - *Tim Yao and Padma Sudarsan* (PDF). Detailed pattern background and examples -- Get a detailed understanding of why and how to interact with our patterns. Also see the [Introduction to InnerSource Patterns (2017 Fall Summit)](https://drive.google.com/open?id=0B7_9iQb93uBQWmYwMFpyaGh4OFU) *Tim Yao and Bob Hanmer* (PDF).
+Patterns can provide a way for the InnerSource Commons participants to concisely share information, improving the practice of InnerSource. Patterns are divided into Title, Problem Statement, Context, Forces, and Solutions as their main sections.
+
+* [What are patterns?](https://bit.ly/innersource_patterns_videos) - Watch a set of 2-5 min videos explaining InnerSource Patterns
+* [Pattern Discussion Webinar](https://youtu.be/i-0IVhfRVFU?t=1479) - We held a webinar 2017-03-16 to live-discuss a donut pattern (go to [24:40](https://youtu.be/i-0IVhfRVFU?t=1479) for the discussion). This is an illustration of the review process we follow. Also see the [June 1, 2017 O'Reilly Webinar on InnerSource Patterns](http://www.oreilly.com/pub/e/3884).
+* [Pattern Template File](meta/pattern-template.md) - View a skeleton InnerSource pattern to get an idea on what goes into a new pattern!
+* [Introduction to InnerSource Patterns (2016 Fall Summit)](https://drive.google.com/open?id=0B7_9iQb93uBQbnlkdHNuUGhpTXc) - *Tim Yao and Padma Sudarsan* (PDF). Detailed pattern background and examples -- Get a detailed understanding of why and how to interact with our patterns. Also see the [Introduction to InnerSource Patterns (2017 Fall Summit)](https://drive.google.com/open?id=0B7_9iQb93uBQWmYwMFpyaGh4OFU) *Tim Yao and Bob Hanmer* (PDF).
+* A scientific look at how to write patterns: [A pattern language for pattern writing](http://hillside.net/index.php/a-pattern-language-for-pattern-writing), Meszaros and Doble
 
 ## How can you use InnerSource Patterns?
 
@@ -105,10 +108,6 @@ The pattern form is useful for describing proven patterns but it can also be use
 
 We welcome your contribution - be it small or huge! To learn more about how you can become a contributor, please see our [CONTRIBUTING.md](CONTRIBUTING.md) file.
 
-## Related References
-
-* [A pattern language for pattern writing](http://hillside.net/index.php/a-pattern-language-for-pattern-writing), Meszaros and Doble
-
 ## Licensing
 
 ![Creative Commons License](https://i.creativecommons.org/l/by-sa/4.0/88x31.png)