diff --git a/resources/views/components/newsletter-modal.blade.php b/resources/views/components/newsletter-modal.blade.php
index f1b127ed..74001d08 100644
--- a/resources/views/components/newsletter-modal.blade.php
+++ b/resources/views/components/newsletter-modal.blade.php
@@ -1,15 +1,23 @@
 {{--
     Newsletter signup modal. Opened from anywhere on the site by dispatching an
     `open-newsletter-modal` window event, so triggers don't have to be nested
-    inside it. The form posts straight to Mailcoach, which then redirects to one
-    of our own `newsletter.*` pages depending on the outcome.
+    inside it. It also opens itself when the page is loaded with `?newsletter` in
+    the URL, which is where the `/newsletter` shortlink sends people. The form
+    posts straight to Mailcoach, which then redirects to one of our own
+    `newsletter.*` pages depending on the outcome.
 --}}
 <div
-    x-data="{ open: false }"
-    @open-newsletter-modal.window="
-        open = true
-        $nextTick(() => $refs.email?.focus())
-    "
+    x-data="{
+        open: false,
+        show() {
+            this.open = true
+            this.$nextTick(() => this.$refs.email?.focus())
+        },
+    }"
+    @if (request()->has('newsletter'))
+        x-init="show()"
+    @endif
+    @open-newsletter-modal.window="show()"
     @keydown.escape.window="open = false"
 >
     {{-- Backdrop --}}
diff --git a/routes/web.php b/routes/web.php
index 330fecce..8d281a6e 100644
--- a/routes/web.php
+++ b/routes/web.php
@@ -62,7 +62,8 @@
 |
 */
 
-Route::redirect('newsletter', 'https://simonhamp.mailcoach.app/nativephp');
+// The shortlink lands on the homepage and pops the signup modal open.
+Route::redirect('newsletter', '/?newsletter=1');
 Route::redirect('phpverse-2025', 'https://lp.jetbrains.com/phpverse-2025');
 Route::redirect('docs/1/getting-started/sponsoring', '/sponsor');
 Route::redirect('docs/desktop/1/getting-started/sponsoring', '/sponsor');
diff --git a/tests/Feature/NewsletterSignupTest.php b/tests/Feature/NewsletterSignupTest.php
index ec90836d..7a990bd4 100644
--- a/tests/Feature/NewsletterSignupTest.php
+++ b/tests/Feature/NewsletterSignupTest.php
@@ -73,6 +73,29 @@ public function the_modal_is_available_on_every_page_of_the_site()
             ->assertSee(config('services.mailcoach.newsletter_subscribe_url'), escape: false);
     }
 
+    #[Test]
+    public function the_newsletter_shortlink_sends_people_to_the_homepage_with_the_modal_open()
+    {
+        $this->get('/newsletter')
+            ->assertRedirect('/?newsletter=1');
+    }
+
+    #[Test]
+    public function the_modal_opens_itself_when_the_url_asks_for_it()
+    {
+        $this->get('/?newsletter=1')
+            ->assertOk()
+            ->assertSee('x-init="show()"', escape: false);
+    }
+
+    #[Test]
+    public function the_modal_stays_closed_on_a_normal_page_load()
+    {
+        $this->get('/')
+            ->assertOk()
+            ->assertDontSee('x-init="show()"', escape: false);
+    }
+
     #[Test]
     public function the_confirmation_page_tells_people_to_check_their_inbox()
     {