diff --git a/docs/architecture.md b/docs/architecture.md
index 1043df2b..301df9bb 100644
--- a/docs/architecture.md
+++ b/docs/architecture.md
@@ -301,13 +301,17 @@ through a comparison page and buys a fortnight later after typing the domain is
 credited to the comparison page rather than to "direct". A visit with neither is
 not recorded at all, precisely so it cannot take that slot.
 
+The one exception is a link from the Mac app (`?ref=app-…`). That reader was
+acquired when they installed the app, and the screen they clicked from, such as
+a paid feature's gate, is what brought them to buy, so it replaces the record.
+
 The record lives in `localStorage` under `tablepro:attribution`, because this
 app has no session and sets no cookies. It is disclosed on `/privacy`.
 
-What the backend does with it today is **nothing**: the platform ignores the
-field and passes none of it to Polar or Lemon Squeezy. The privacy policy says
-exactly that. The `checkout_started`
-analytics event is the only part of this that reports anything.
+The backend passes `source`, `medium`, `campaign`, `term`, `content` and
+`referrer` to the payment provider as checkout metadata (`utm_source` and so on,
+the keys tablepro-cloud reads), so they come back on the order webhook and stay
+with the order. `landing_page` and `first_seen_at` are not kept.
 
 If the backend ever starts keeping it, three things hold, and the privacy
 policy changes first:
diff --git a/resources/js/lib/attribution.ts b/resources/js/lib/attribution.ts
index 4ffe52e9..9b582b6a 100644
--- a/resources/js/lib/attribution.ts
+++ b/resources/js/lib/attribution.ts
@@ -188,15 +188,31 @@ function hasExpired(attribution: Attribution, now: Date): boolean {
     return now.getTime() - first > TTL_MS;
 }
 
+/**
+ * The `ref` the Mac app puts on its links: `app-support`, `app-about`,
+ * `app-gate-compare-sync` and the like (`SupportLinks.swift`).
+ */
+const APP_REF = /^app-[a-z0-9-]+$/;
+
 /**
  * First-touch resolution: a stored record inside the window is returned
  * unchanged, and only a lapsed or absent one gives way to this visit.
  *
+ * The one exception is a link from the Mac app. Its reader was acquired when
+ * they installed the app; the screen they clicked from, such as a paid
+ * feature's gate, is what brought them to buy, so it replaces the stored record.
+ *
  * Returns the same object reference it was given when nothing changed, which is
  * what lets the caller skip a pointless write on every page load.
  */
 export function resolveAttribution(stored: Attribution | null, visit: Visit): Attribution | null {
     if (stored !== null && ! hasExpired(stored, visit.now)) {
+        const current = readVisit(visit);
+
+        if (current?.source !== undefined && APP_REF.test(current.source)) {
+            return current;
+        }
+
         return stored;
     }
 
diff --git a/tests/js/attribution.test.ts b/tests/js/attribution.test.ts
index cfcb8d00..f782b848 100644
--- a/tests/js/attribution.test.ts
+++ b/tests/js/attribution.test.ts
@@ -127,6 +127,24 @@ test('keeps the first touch when the reader returns direct', () => {
     assert.equal(resolveAttribution(first, visit('https://tablepro.app/')), first);
 });
 
+test('lets a link from the Mac app replace the first touch', () => {
+    const first: Attribution = { source: 'hn', landing_page: '/blog/tablepro-0-69', first_seen_at: daysBefore(NOW, 14) };
+
+    const resolved = resolveAttribution(first, visit('https://tablepro.app/?ref=app-gate-compare-sync#pricing', 'https://www.google.com/'));
+
+    assert.equal(resolved?.source, 'app-gate-compare-sync');
+    assert.equal(resolved?.landing_page, '/');
+    assert.equal(resolved?.first_seen_at, NOW.toISOString());
+});
+
+test('keeps the first touch for a ref that only looks like the app', () => {
+    const first: Attribution = { source: 'hn', landing_page: '/', first_seen_at: daysBefore(NOW, 1) };
+
+    assert.equal(resolveAttribution(first, visit('https://tablepro.app/?ref=getapps.cafe')), first);
+    assert.equal(resolveAttribution(first, visit('https://tablepro.app/?ref=app')), first);
+    assert.equal(resolveAttribution(first, visit('https://tablepro.app/?ref=APP-SUPPORT')), first);
+});
+
 test('lets a lapsed first touch give way to the current visit', () => {
     const stale: Attribution = { source: 'hn', landing_page: '/', first_seen_at: daysBefore(NOW, ATTRIBUTION_TTL_DAYS + 1) };