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diff --git a/docs/resources/logo.md b/docs/resources/logo.md
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+++ b/docs/resources/logo.md
@@ -94,12 +94,17 @@ header, a slide, a repository social preview.
 
 ## Profile Banners
 
-The claim of the home page, set in the site's own face and the mark's red, on
-white: the cover image of the project's LinkedIn page and its Bluesky profile.
-Both platforms lay the round profile picture over the lower left of the cover,
-so the text sits to the right of it, centered in the space that remains. The
-background is white because the profile card around it is white — a tinted
-cover reads as a mistake there, not as a design.
+The claim of the home page, set in the site's own face and the mark's red:
+the cover image of the project's LinkedIn page and its Bluesky profile. Both
+platforms lay the round profile picture over the lower left of the cover, so
+the text sits to the right of it, centered in the space that remains.
+
+The LinkedIn cover carries a faint tint of the red behind the text, fading to
+white towards the mark. LinkedIn puts every logo on a white tile with a few
+pixels of white around it, and a tint that ran under the tile showed that
+tile as a frame; white where the tile sits and color only where the text
+is leaves nothing to show. Bluesky crops the profile picture to a circle
+with no tile, so its banner is plain white.
 
 ![The LinkedIn cover: UI5 apps for ABAP, built by the team you already have](/banner_linkedin.png)