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[Product Analytics] Update funnel conversion calculation #39198

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[Product Analytics] Update funnel conversion calculation #39198

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dabdccc
Update funnel conversion calculation
zhangmatthieu Aug 14, 2026
c2084f5
Highlight funnel conversion events
zhangmatthieu Aug 14, 2026
6b7fe7c
Fix funnel sequence formatting
zhangmatthieu Aug 17, 2026
55f3a96
Increase funnel conversion emphasis
zhangmatthieu Aug 17, 2026
779f681
Correct funnel conversion sequence
zhangmatthieu Aug 17, 2026
d8fae89
Update hugo/content/en/product_analytics/charts/funnel_analysis.md
zhangmatthieu Aug 17, 2026
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8 changes: 4 additions & 4 deletions hugo/content/en/product_analytics/charts/funnel_analysis.md
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Expand Up @@ -93,13 +93,13 @@ For any conversion analysis view, you can choose to view conversions by count or
## Conversion computing metrics

### How Datadog computes conversion metrics
Consider a funnel with events `A → B → C` and event steps `A, A, A, B, C, C`.
Consider a funnel with events `A → B → C` and event steps <code><strong style="font-weight: 900">A</strong>, A, A, <strong style="font-weight: 900">B</strong>, <strong style="font-weight: 900">C</strong>, C</code>.

@github-actions github-actions Bot Aug 17, 2026

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Style: Inline HTML with hard-coded styles (<strong style="font-weight: 900">) is unusual in this repo's markdown content and can cause styling drift if the site's typography changes. If the goal is just to highlight the matched events within a monospace run, the existing **...** markdown inside a code span may not render bold — but a lightweight alternative would be to wrap the highlighted characters in a semantic class (or use backticks around each matched event) rather than inline font-weight: 900. Not a blocker if this is the agreed-upon pattern for this page.

@zhangmatthieu zhangmatthieu Aug 17, 2026

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To be confirmed, not sure what the alternatives are to bold some of the letters


In this case, Datadog counts one conversion. This is because the conversion calculation matches only the first occurrence of event **A** and the first occurrence of event **C** in the sequence.
In this case, Datadog counts one conversion. Each **A** starts an independent attempt. Because all three attempts complete on the same **C** event, Datadog counts only the earliest attempt.

To further illustrate, if the user performs the event sequence `A, A, A, B, C, C, A, B, C`, Datadog counts two conversions. The first conversion completes with the sequence `A, A, A, B, C, C`, and the second conversion completes with the following sequence of `A, B, C`.
To further illustrate, if the user performs the event sequence <code><strong style="font-weight: 900">A</strong>, A, A, <strong style="font-weight: 900">B</strong>, <strong style="font-weight: 900">C</strong>, C, <strong style="font-weight: 900">A</strong>, <strong style="font-weight: 900">B</strong>, <strong style="font-weight: 900">C</strong></code>, Datadog counts two conversions. The first conversion completes with the sequence <code><strong style="font-weight: 900">A</strong>, A, A, <strong style="font-weight: 900">B</strong>, <strong style="font-weight: 900">C</strong></code>, and the second conversion completes with the following sequence of <code><strong style="font-weight: 900">A</strong>, <strong style="font-weight: 900">B</strong>, <strong style="font-weight: 900">C</strong></code>.

<div class="alert alert-info"> Any action or view that happens between two steps in a funnel does not impact the step-by-step or overall conversion rate. As long as step A and C happen in the right order in a given session at least once, it counts as a single converted session.</div>
<div class="alert alert-info"> Any action or view that does not match a funnel step does not impact the step-by-step or overall conversion rate. If all funnel steps occur in the right order within the conversion window, Datadog counts the session as a single converted session.</div>

Datadog calculates the average time between steps by averaging the total duration between the first and last step of each conversion over the total number of steps.

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