cursor · poteto · May 28, 2026 · May 28, 2026 · May 28, 2026
diff --git a/.cursor-plugin/marketplace.json b/.cursor-plugin/marketplace.json
@@ -63,6 +63,11 @@
       "source": "orchestrate",
       "description": "Fan large tasks out across parallel Cursor cloud agents with planners, workers, verifiers, and structured handoffs."
     },
+    {
+      "name": "founder-gtm",
+      "source": "founder-gtm",
+      "description": "Go-to-market toolkit for early-stage founders: sales pack, prospecting, outbound on X, LinkedIn, email, warm intros, and a weekly learning loop."
+    },
     {
       "name": "pstack",
       "source": "pstack",

diff --git a/founder-gtm/.cursor-plugin/plugin.json b/founder-gtm/.cursor-plugin/plugin.json
@@ -0,0 +1,39 @@
+{
+  "name": "founder-gtm",
+  "displayName": "Founder GTM",
+  "version": "0.5.1",
+  "description": "Go-to-market toolkit for early-stage founders: sales pack, prospecting, outbound on X, LinkedIn, email, warm intros, and a weekly learning loop.",
+  "author": {
+    "name": "Cursor Foundry",
+    "email": "foundry@cursor.com"
+  },
+  "homepage": "https://github.com/cursor/plugins/tree/main/founder-gtm",
+  "repository": "https://github.com/cursor/plugins",
+  "license": "MIT",
+  "logo": "assets/logo.svg",
+  "category": "productivity",
+  "tags": [
+    "gtm",
+    "outbound",
+    "founders",
+    "sales"
+  ],
+  "keywords": [
+    "gtm",
+    "go-to-market",
+    "outbound",
+    "sales",
+    "founders",
+    "cold-email",
+    "linkedin",
+    "x",
+    "twitter",
+    "lemlist",
+    "gmail",
+    "prospecting",
+    "warm-intros"
+  ],
+  "skills": "./skills/",
+  "rules": "./rules/",
+  "hooks": "./hooks/hooks.json"
+}
diff --git a/founder-gtm/.gitignore b/founder-gtm/.gitignore
@@ -0,0 +1,12 @@
+.DS_Store
+node_modules/
+.env
+.env.*
+!.env.example
+
+# Founder-local artifacts (each founder's own; not committed)
+sales-pack.md
+prospects/
+outreach-log/
+.gtm-state/
+*.local.md
diff --git a/founder-gtm/CHANGELOG.md b/founder-gtm/CHANGELOG.md
@@ -0,0 +1,111 @@
+# Changelog
+
+## 0.5.1 (2026-05-27)
+
+Marketplace readiness pass before private team rollout.
+
+- Added a lightweight `gtm-playbook` skill so the canvas is discoverable from the marketplace skill list.
+- Added a plugin logo and shortened the manifest description for the Marketplace hero card.
+- Updated README and distribution notes for the Anysphere team marketplace flow.
+- Removed remaining hardcoded local plugin paths from runtime docs and scripts. Scripts now resolve the plugin root from `CURSOR_PLUGIN_ROOT` or their installed file location.
+- Automation workflow JSON now defaults to the current project root, where `sales-pack.md` and `outreach-log/` live, instead of assuming a local plugin checkout.
+
+## 0.5.0 (2026-05-27)
+
+Seven upgrades shipped from a focused improvement pass.
+
+**New skill**
+- `gtm-warm-intro`, reads the founder's LinkedIn connections CSV, ranks bridges per prospect, drafts the intro-request message plus a forwardable blurb the bridge can paste verbatim. Warm intros convert at 5 to 10x cold; this is the single highest-leverage channel skill in the plugin. Sends via Gmail when available or generates copy-paste markdown.
+
+**New first-run capability**
+- `gtm-sales-pack` Section 6 (Voice) now offers three paths: (A) extract voice patterns from your sent Gmail via the existing OAuth token, (B) paste samples manually, or (C) use defaults. The new `scripts/extract-voice-from-gmail.py` pulls sentence-length distribution, opener capitalization, punctuation tics, recurring n-grams, sign-off style, and 3 redacted excerpts. Read-only and idempotent. Requires `google-api-python-client`, `google-auth`, `google-auth-oauthlib` (pinned in the new `scripts/requirements.txt`).
+
+**Self-improving learning loop**
+- `gtm-get-better` Step 8.5 now proposes edits to the skill files themselves when a pattern wins consistently (N≥20, 2x positive rate, 2+ cycles). Founder approval gates every change. Provenance markers (`<!-- compound-update: ... -->`) track which edits came from the loop. Capped at 3 proposals per run. Excludes `rules/gtm-voice-guide.mdc`.
+
+**Three starter plays in `gtm-design-play/plays/`**
+- `recent-seed-fundraisers-vp-eng.md`, person+account hybrid, cold email channel, full 4-touch cadence
+- `show-hn-launches-ai-infra.md`, person signal, X DM primary + email fallback
+- `linkedin-job-change-eng-leader.md`, person signal, LinkedIn channel
+- Each is fully populated. Founders fork them instead of designing from scratch.
+
+**Voice enforcement at write-time**
+- New `afterFileEdit` hook (`hooks/check-voice-on-edit.sh`) scans saved files under `outreach-log/`, `prospects/`, and `drafts/` for AI tells: em/en dashes, "I hope this finds you well" variants, "Excited to announce", "Thrilled to share", and the high-risk subject words from `gtm-cold-email`. Returns `additional_context` warnings; fail-open, non-blocking.
+
+**Lookalike targeting**
+- `gtm-find-prospects` Step 3.5 now has a complete recipe: reads `existing-customers.txt`, extracts 3 attributes per customer, aggregates the dominant pattern, runs LinkedIn / Crunchbase / X bio cross-search, dedupes against existing + pipeline, and scores prospects with a +10 boost for full-triangle attribute matches.
+
+**Voice rule expanded**
+- `rules/gtm-voice-guide.mdc` gained a 10-pattern "Anti-AI tells" section sourced from `blader/humanizer`: superficial -ing tails, copula avoidance, false ranges, persuasive authority tropes, signposting, hyphenated predicate overuse, sycophantic tone, generic positive conclusions, filler phrases, excessive hedging. Each with the fix.
+
+**Plumbing cleanups**
+- All em/en dashes swept from prose across `skills/`, `rules/`, `hooks/`. Preserved only inside fenced code blocks and warning-subject examples (where the dash is the subject of the warning).
+- `scripts/requirements.txt` added to both `gtm-sales-pack/scripts/` and `gtm-cold-email/scripts/` pinning the Gmail API dependencies.
+
+**Canvas refresh**
+- Hero stats updated to reflect 9 skills, 6 helper scripts, 3 starter plays. Skills table adds the `/gtm-warm-intro` row. "What's in the package" footer now mentions the starter plays and the second hook.
+
+## 0.4.0 (2026-05-27)
+
+Plugin-wide rename: all skills now prefixed `gtm-` (except `gtm-setup` which already had it).
+
+**Renamed**
+- `sales-pack` → `gtm-sales-pack`
+- `find-prospects` → `gtm-find-prospects`
+- `design-play` → `gtm-design-play`
+- `x-outreach` → `gtm-x-outreach`
+- `linkedin-outreach` → `gtm-linkedin-outreach`
+- `cold-email` → `gtm-cold-email`
+- `get-better` → `gtm-get-better`
+
+Every cross-reference updated across SKILL.md files, the canvas, README, CHANGELOG, resources.md, automations, and `plugin.json`.
+
+**Other v0.4.0 changes**
+- Fixed `gtm-find-prospects` description rendering: `<campaign>` was being parsed as an HTML tag and stripped. Replaced with `{campaign}` here and in two other skills with the same pattern.
+- `rules/gtm-voice-guide.mdc` gained the "Anti-AI tells (the humanizer pass)" section.
+- `gtm-linkedin-outreach` now asks tool choice + daily-limit at Step 0 (before any prereq check). Account-type table gives suggested daily caps. Per-day counter file refuses sends past the limit.
+- New `hooks/welcome-on-first-session.sh` greets new founders in any project without a sales-pack yet. Gated by `.gtm-state/welcomed` marker so it only fires once per project.
+
+## 0.3.0 (2026-05-27)
+
+Added based on internal GTM-repo distillation and early founder feedback.
+
+**New skill**
+- `design-play`, codify a working signal/persona/cadence/offer into a reusable play. Reads from working campaigns; writes to `plays/<name>.md`. Drawn from the internal play-design framework.
+
+**New automations folder**
+- `automations/` with five recommended Cursor Automation specs:
+  - `weekly-get-better` (cron, Mondays)
+  - `daily-followups` (cron, weekday mornings, advances cold-email sequences under the daily cap)
+  - `post-campaign-debrief` (cron or Slack-trigger, ingests replies the morning after a send)
+  - `positive-reply-ping` (cron, notifies only on positives)
+  - `trial-expiry-sweep` (cron, optional for PLG founders on Stripe)
+
+**New find-prospects scripts**
+- `scripts/techcrunch-funding-rss.py`, recent rounds from TechCrunch RSS
+- `scripts/hn-show-scraper.py`, Show HN launches via Algolia
+- `scripts/x-topic-search.py`, bio + topic search via the local xmcp MCP
+- `scripts/domain-histogram.py`, work vs personal email split for any CSV
+- `scripts/title-classifier.py`, keyword + exclusion bucketing (no LLM, no API key)
+- `data/title-keywords.txt`, `data/title-exclusions.txt`, `data/personal-email-domains.txt`, tunable by the founder without touching Python
+
+**Edits to existing skills**
+- `cold-email`: subject-line framework with reasons (works / fails / why), sender identity section with the warm-domain trust multiplier.
+- `sales-pack`: split high-signal vs low-signal CTAs, added "Features by buyer need" and "Signal strength cheat sheet" template sections.
+- `get-better`: pos+obj rate added as secondary metric, signal-first retirement rule, "do not re-offer" rule, high-risk subject auto-flag.
+- `find-prospects`: signal source catalog mapped to the new scripts, account-mode confidence scoring.
+- `rules/gtm-voice-guide.mdc`: anti-patterns expanded (no Step-1 bullets, one CTA with breakup exception), mechanics block (numerals, sentence case, straight quotes), transferable technical-buyer principles.
+
+**Distribution**
+- Added `LICENSE` (MIT) and this `CHANGELOG.md`.
+- Enriched `.cursor-plugin/plugin.json` with `displayName`, `homepage`, `repository`, `license`.
+
+## 0.1.0 (2026-05-27)
+
+Initial scaffold.
+
+- 7 skills: `gtm-setup`, `sales-pack`, `find-prospects`, `x-outreach`, `linkedin-outreach`, `cold-email`, `get-better`.
+- `rules/gtm-voice-guide.mdc` (always-applied anti-slop voice rules).
+- `canvases/founder-gtm-playbook.canvas.tsx` (the visual playbook).
+- `resources.md` (opinionated reading list).
+- `skills/cold-email/scripts/gmail-auth.py` (one-time Gmail OAuth bootstrap).
diff --git a/founder-gtm/LICENSE b/founder-gtm/LICENSE
@@ -0,0 +1,21 @@
+MIT License
+
+Copyright (c) 2026 Cursor Foundry
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.
diff --git a/founder-gtm/README.md b/founder-gtm/README.md
@@ -0,0 +1,115 @@
+# founder-gtm
+
+> A scrappy go-to-market toolkit for early-stage founders. Built as a Cursor plugin.
+
+Most early-stage founders fall into one of two traps. They blast generic AI templates that go straight to spam. Or they do nothing because the right tool stack costs $1,500 to $3,000 a month and they're not ready for it.
+
+This plugin is a third path: spend an afternoon wiring up your own outbound machine using what you already have, send 25 real messages a day, and let the system get a little smarter every week.
+
+## What's in the package
+
+Three things ship together:
+
+1. **This plugin**, ten skills you trigger from chat, three starter plays you can fork, five recommended Cursor Automations, six helper scripts, and two hooks (welcome + voice enforcement).
+2. **A Cursor canvas** at `canvases/founder-gtm-playbook.canvas.tsx`, the visual playbook.
+3. **`resources.md`**, a curated reading list of free or cheap GTM resources for founders.
+
+## Install
+
+```bash
+/add-plugin founder-gtm
+```
+
+Then reload Cursor and run **`/gtm-setup`** for the 30-minute onboarding.
+
+**Share link:** send people to the landing page or Marketplace listing. After install, tell them to run **`/gtm-setup`** in Cursor.
+
+**Development only** (contributors hacking on this repo):
+
+```bash
+git clone https://github.com/cursor/plugins.git
+cd plugins
+ln -s "$PWD/founder-gtm" ~/.cursor/plugins/local/founder-gtm
+```
+
+Then reload Cursor and open the canvas at `canvases/founder-gtm-playbook.canvas.tsx`.
+
+## The skills
+
+| Skill | When to use | What it does |
+|---|---|---|
+| `/gtm-setup` | First install | Walks you through setup in the right order. Picks channels, runs prereqs. |
+| `/gtm-playbook` | To open the visual guide | Opens the Founder GTM canvas and gives a short orientation before you start setup. |
+| `/gtm-sales-pack` | Before any outreach | Interviews you (~25 questions, one at a time) about your company, ICP, value props, common objections, persona-specific positioning, and your writing voice. Writes a `sales-pack.md` knowledge base every other skill reads from. |
+| `/gtm-find-prospects` | To build a target list | Asks what targeting tools you already have, then combines free sources (LinkedIn search, X via xmcp, GitHub, Crunchbase free, TechCrunch funding RSS, Show HN) with whatever paid tools you've connected. Outputs a ranked CSV. |
+| `/gtm-design-play` | To codify what's working | Turns a signal/persona/channel/cadence combination that produced replies into a reusable play under `plays/<name>.md`. |
+| `/gtm-x-outreach` | To run X DMs | Pulls each target's last 10 to 20 posts via the local xmcp MCP, finds a real hook, drafts a personalized DM in your voice, sends or saves to drafts. |
+| `/gtm-linkedin-outreach` | To run LinkedIn outreach | Drafts ≤250-char connection notes grounded in the target's profile and your sales pack. Sends via Lemlist (recommended), Amplemarket, La Growth Machine, or manual copy-paste. |
+| `/gtm-cold-email` | To run cold email | Connects to Gmail via the Google Workspace CLI, checks domain warming, drafts personalized sequences, saves them as drafts or sends with a hard daily cap. Reply detection cancels pending follow-ups when someone replies. |
+| `/gtm-warm-intro` | When you have mutual connections (5 to 10x cold conversion) | Reads your exported LinkedIn connections CSV, matches bridges per prospect, drafts the intro-request message plus a forwardable blurb the bridge person can paste verbatim. Sends via Gmail or generates copy-paste markdown. |
+| `/gtm-get-better` | Weekly | Reads logs across all channels, classifies replies on the standard rubric (positive / objection / neutral / OOO / negative), slices metrics per-play and per-touch, retires losing plays at N≥15, and proposes edits to the skill files themselves when a pattern wins consistently (founder approval required per edit). |
+
+## Prerequisites at a glance
+
+`/gtm-setup` walks you through these. Quick reference:
+
+| Skill | Needs |
+|---|---|
+| `gtm-sales-pack` | Nothing required. Optionally: Gmail OAuth (reuses the cold-email token) so the voice section can extract patterns from your sent mail instead of asking you to paste samples. |
+| `gtm-find-prospects` | Whatever tools you have. Nothing required. |
+| `gtm-x-outreach` | Local xmcp MCP server running at `http://127.0.0.1:8000/mcp`. Free up to the X API free tier; pay-per-call beyond. |
+| `gtm-linkedin-outreach` | Lemlist account + API key (cheapest path). Or Amplemarket / La Growth Machine if you already have them. |
+| `gtm-cold-email` | Google Workspace account (not free gmail.com), gcloud CLI installed, Gmail OAuth client. Domain should be warmed (the skill recommends Instantly or Smartlead's free tier if not). |
+| `gtm-warm-intro` | LinkedIn connections export CSV (Settings → Data Privacy → Get a copy of your data). Optional: Gmail OAuth for "last interaction with this bridge person" recency scoring. |
+| `gtm-get-better` | One prior campaign to learn from. |
+
+## What's in the plugin folder
+
+```
+founder-gtm/
+├── README.md
+├── distribution.md
+├── CHANGELOG.md
+├── LICENSE
+├── resources.md
+├── .cursor-plugin/plugin.json
+├── canvases/
+│   └── founder-gtm-playbook.canvas.tsx
+├── rules/
+│   └── gtm-voice-guide.mdc
+├── hooks/
+│   ├── hooks.json                          (sessionStart + afterFileEdit)
+│   ├── welcome-on-first-session.sh         (first-run greeting)
+│   └── check-voice-on-edit.sh              (AI-tell scan on saved drafts)
+├── skills/
+│   ├── gtm-setup/
+│   ├── gtm-playbook/
+│   ├── gtm-sales-pack/
+│   │   ├── SKILL.md
+│   │   └── scripts/extract-voice-from-gmail.py  (reads sent mail for voice patterns)
+│   ├── gtm-find-prospects/
+│   │   ├── SKILL.md
+│   │   ├── scripts/                (5 small scrapers + helpers)
+│   │   └── data/                   (title keyword lists, personal-email domains)
+│   ├── gtm-design-play/
+│   │   ├── SKILL.md
+│   │   └── plays/                  (3 starter plays to fork)
+│   ├── gtm-x-outreach/
+│   ├── gtm-linkedin-outreach/
+│   ├── gtm-cold-email/
+│   │   ├── SKILL.md
+│   │   └── scripts/gmail-auth.py   (one-time OAuth bootstrap)
+│   ├── gtm-warm-intro/             (5 to 10x cold conversion via mutual connections)
+│   └── gtm-get-better/
+└── automations/
+    ├── README.md
+    ├── weekly-get-better.md
+    ├── daily-followups.md
+    ├── post-campaign-debrief.md
+    ├── positive-reply-ping.md       (optional)
+    └── trial-expiry-sweep.md        (optional)
+```
+
+## License
+
+MIT. Fork it, remix it, send PRs.
diff --git a/founder-gtm/assets/logo.svg b/founder-gtm/assets/logo.svg